Khet-E
Connecting the journey from discovery to adoption.
The challenge
An app-download objective involves more than getting an ad seen. The message, acquisition journey and first experience need to work together.
What we saw
The scope crossed content, WhatsApp, app discovery and onboarding. Treating each as a separate activity would miss the handoffs between them.
What we changed
Build the work around the farmer’s journey: understand the value, take a first step and find a reason to keep using the product.
What we made
Supported social and content strategy, WhatsApp acquisition planning, app-download campaigns, creative development, onboarding recommendations and analytics inputs.
Work, in context.
Replaceable frames prepared for original project material.
The engagement brought strategic growth direction and hands-on marketing work into the same scope. A verified download or revenue result is not published here.
No metric is published unless it has been verified and approved.
What do you
want to move?
Tell us what’s stuck. We’ll help you find the trigger.