Find the real constraint.
Look beyond the first brief to what is holding the business back.
●ABOUT / TRIGGERED MARKETERS
Small team.
Close to the work.
Clients work directly with the people responsible for the strategy and the execution, without unnecessary account layers.
01WHY TRIGGERED EXISTS
Most businesses do not have
a marketing-channel problem.
They have a disconnected growth problem.
Strategy, creative, acquisition and systems are often handled independently. Triggered exists to connect them around the business outcome.
02HOW WE WORK
Four principles.
One operating rhythm.
Build around the business.
Choose the mix after the problem is clear.
Measure what changed.
Agree on progress and learn from the response.
Stay close to the work.
Keep context with the people making the decisions and the work.
03FOUNDERS
The people you speak to.
The people in the work.
Photography slots are ready for approved founder images.
PHOTO / REPLACEABLEN.
CO-FOUNDER
Nikhil
Strategy / Growth / Systems
PHOTO / REPLACEABLEV.
CO-FOUNDER
Vinaya
Creative / Strategy / Operations
WHAT WE ARE
Founder-led
Strategy + execution
Problem-first
Flexible and close to the work
Commercially focused
WHAT WE ARE NOT
Bloated account layers
A single channel presented as the whole answer
Output for output’s sake
A content factory without a reason
04INDUSTRY EXPERIENCE
Different contexts.
The same discipline.
This list reflects work in the current archive and can be updated as the portfolio changes.
AgriTechHealthTechFood / D2CB2BEducationFinancial servicesConsumer brands
→THE NEXT MOVE
What do you
want to move?
Tell us what’s stuck. We’ll help you find the trigger.