Start between the channels
An ad creates interest. A landing page explains a different offer. A sales conversation starts from scratch. Each activity may look reasonable on its own, but the handoffs make the experience harder than it needs to be.
“An ad creates interest.”
Follow one customer journey
Pick one audience and trace its route from first contact to a useful conversation. What promise do people see? What happens when they respond? What information reaches the next person?
Choose the constraint
The next useful investment may be a clearer offer or a better follow-up process, rather than another channel. Choose the point that is limiting the journey, then decide what work would improve it.
Bring the evidence back
Agree on a small set of signals that helps you see whether the change worked. Keep the next decision connected to what you learned.
Agree on a small set of signals that helps you see whether the change worked. Keep the next decision connected to what you learned.